May 25, 2007, Newsletter Issue #46: Listen to the Analysts

Tip of the Week

Unless you know what to do with it, obtaining reams of data isn't going to help you with real competitive business research. But there are services that can give you business intelligence that's pre-packaged for your specific business or industry. These companies offer market research overviews written by analysts in specific industries or subject areas. For example, a business report from one of these providers could contain a company's credit capacity, commercial credit score and public filings. You can often purchase these reports over the Internet, as needed, or join a service that allows unlimited access to them. These reports are overviews and not as detailed as the custom information you would get from your own business intelligence tools. But they can be very helpful in terms of gathering business intelligence about an overall industry.

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