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Market research software can be very useful in the right hands. But the critical part of finding the right market research software is to obtain software that fits with your business practices and rules, rather than software that makes you change your business practices to work with the software. If you have the IT and market research knowledge, or the money to purchase it, consider building your own market research software from open-source or other flexible tools. It might be a big investment up front, but a customized, extensible market research software tool that can do specific industry trends and analysis could really pay off for your business in the long run.
|Jennifer Mathes, Ph.D.|