Do Your Own Market Research? Why?

You can do your own market research reports without paying for access to a leading publisher of business information. There's information on the Internet, from free libraries, and newspapers and magazines. But why would you want to spend all that time doing research, when Manta.com has it already available for such a low cost? With company profiles as low as $9.95 and topping out at $129 per detailed company report, it's probably costing you a lot less to purchase business information from Manta, then to create market research reports by doing your own market research.