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Whether you write a business blog or use business blogs as information sources while collecting business intelligence, you need to remember one thing: Business blogs can be great information sources, but they aren't always reliable or accurate. Business blogs are not held up to the same burden of proof as information published by established commercial providers like D&B, Icon and Datamonitor. So make sure to pay attention to some good business blogs in your field. But when it comes to solid business research, you still need to pay attention to commercial providers like Manta.com, which presents reliable and professionally reported and edited information.
|Jennifer Mathes, Ph.D.|