Take Business Blogs Seriously

If you're trying to do to research on a business -- competitive or investigating a potential partner or client -- a business blog can be a big help. Business blogs can often penetrate the PR wall and break news about what's really going on at the business you are researching. A couple of warnings: Not every business has business bloggers who write about the business -- but the big ones usually do. And business bloggers aren't held to the same standard as other journalists. So you can't believe everything you read. But as a source for inside information, a good business blog can offer a window you might not otherwise see.