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You can try to do business intelligence yourself -- and sometimes you may have to -- but it's a lot easier and often less expensive in the long run to pay for access to an online business intelligence specialist. Dun & Bradstreet is the gold standard here, with millions of profiles of both public and private companies. You can buy service direct from D&B, or from one of many resellers on the web. Business intelligence information is usually sold either by the specific download or by providers who offer unlimtied access for a monthly or yearly fee. If you only have an occasional need for business intelligence, a per-download scenario will work for you. If business intelligence is part of your daily work, however, an unlimited plan might be the best answer.
|Jennifer Mathes, Ph.D.|