Market Size and Mind Share

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What's the best way to put together a market demand forecasrt?

Market Size and Mind Share

The single best way to make a market demand forecast is to think about market size and mind share at the same time. Market size looks at macroeconomic trends, like who needs your product or service and who has the money to pay. Mind share looks at microeconomic trends, like who is aware of your company and how your business is preceived as a comparative value. You can put together the market size/macroeconomic trends from the industry reports available on The mind share/microecnomic factors, however, are probably going to be up to you to figure out. Still, gives you head start at a relatively low cost.



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