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February 2, 2007, Newsletter Issue #30: What to Expect from a Market Research Report

1

Tip of the Week

Manta Tip: What can you expect to see in a commercial market research report? It depends on the provider and the industry or business being profiled. But most market research reports will include some or all of the following: * An executive summary and data on value, volume and segmentation. * Industry trends and analysis of the industry's prospects, competitive landscape and leading companies. * A five-year market demand forecast of the industry. * Key macroeconomic and demographic data affecting the market.

Industry trends and analysis reports are downloadable from business solutions providers like Manta. The reports show everything from company profiles to company filings and credit scores, and also provide a timeline market forecast of the industry.



2

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