November 9, 2007, Newsletter Issue #69: The Big Names in Market Research

Tip of the Week

The big names in market research reporting depend largely on the industry. You can do one-stop shopping across multiple industries at a reseller site like or, which allow users to download specific reports, or a giant business information provider like Hoover's. But if you're looking for specific industry and market research, there are usually well-known analysts covering that specific industry. For example, in the high tech/Internet field, there's Forrester and Jupiter. Hospitals/Medical have Cooper and If don't already know about them, you can probably find the specialists in your industry or business segment by asking around or doing some basic research.

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