If it's important enough to you to consider paying thousands of dollars for a market research report, you want to make sure you're getting the most actual business analysis for your money. That's why it makes sense to consider paying for a specialist in business analysis from a reputable company, rather than a top-down, data-driven general view. These analysts make their living covering a specific industry or industry segment, so it's in their best interest to develop solid new information on a regular basis and to be right a lot more often than wrong.
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|Jennifer Mathes, Ph.D.|